Technical SEO: make the site crawlable and readable
Most ranking problems are technical. This page covers what to check, how to fix it, and how to verify.
Crawl and index
- Do not block CSS or JS in robots.txt
- Sitemap should contain only 200 URLs
- No noindex on important pages
- Verify with Search Console URL Inspection
Speed and Core Web Vitals
LCP, INP and CLS affect user experience and rankings. Typical causes: uncompressed images, too many third-party scripts, slow server response, blocking fonts.
Order of work: WebP/AVIF images, defer non-critical JS, enable HTTP/2 or 3, enable Brotli, cache headers, then consider server changes.
Structured data
| Page type | Schema |
|---|---|
| Product | Product + Offer |
| FAQ | FAQPage |
| Store / service | LocalBusiness |
| Article | Article |
| Breadcrumbs | BreadcrumbList |
Validate with the Rich Results Test rather than trusting a plugin toggle.
Where own hosting helps
Many technical issues are blocked by lack of server access. Timway hosts sites, so we can fix TTFB, compression, caching, HTTP/2, 301 rules, crawler log analysis and WAF rules that mistakenly block Googlebot.
Duplicate content and parameters
E-commerce sites often expose the same product under several URLs. Fix with canonical to the primary version, robots for meaningless parameters, and consistent internal links.
FAQ
Not always. Image, JS and caching work usually delivers most of the gain.
Not directly, but it produces rich results and helps AI understand the page.
Quarterly, and after any redesign or theme change.