GEO Generative Engine Optimization Services
In the AI search era, get your brand cited by AI, not buried.
🤖 What is GEO?
Traditional SEO optimizes your site to rank higher in search results. But now, more and more people search directly with AI (Google AI Overview, ChatGPT, Gemini, Perplexity), and AI engines "recommend" answers instead of listing ten blue links.
GEO (Generative Engine Optimization) optimizes your brand so AI engines actively recommend you when answering user questions.
📉 The Zero-Click Crisis: why GEO matters now
The defense is simple: embed your brand content into AI citation sources, shifting from "being searched" to "being cited".
🏛️ Why Timway?
Timway is Hong Kong's longest-running web directory (operating since 1997, nearly 30 years), human-curated with regular dead-link verification. AI engines favour "trustworthy, long-established, human-curated" sources - and Timway is exactly that.
When your brand is listed in Timway with proper ranking and content optimization, AI engines cite Timway's data when searching relevant keywords, putting your brand in their recommendations.
⚖️ Why choose Timway over other companies?
| Item | Timway | Other companies |
|---|---|---|
| 💰 Pricing | Charges only on GEO success, zero risk | Heavy upfront consulting fees, no guarantee |
| 🏛️ History | Operating since 1997, 20+ years | Mostly new companies, no track record |
| 🔍 Search roots | Timway started as a Hong Kong web directory and search service in 1997. Two decades of daily work with search engines means we understand how ranking systems actually behave, including practical rules that never appear in official documentation. | Mostly marketing or content agencies with little search engineering depth |
| 🖥️ Own hosting | Timway runs its own web hosting and servers, so we can fix problems at the server level: TTFB, compression, caching, structured data and crawler logs. Consultancies without hosting cannot reach this layer. | No hosting access, so technical fixes stop at the CMS or plugin layer |
| 🏆 SEO track record | A long list of SEO engagements with measurable results, from keyword planning and technical fixes to ranking tracking. SEO is the foundation of GEO: solid SEO is what makes AI search work. | Sell GEO as a concept without SEO fundamentals or verifiable cases |
| 🤖 SEO to GEO | One team covering classic SEO (Google rankings) and GEO (AI answers, citations, brand mentions) with a single strategy. | Only classic SEO, or only GEO talk with no delivery capability |
| 👥 Clients | Managed sites for tens of thousands of businesses | Limited client base |
| 📈 SEO track record | Multiple clients in Google Hong Kong top 5 | No verifiable results |
| 🛡️ Security | Industry-leading IT security | Inconsistent security |
| 🌐 Coverage | Stable access from HK, Mainland and globally | Limited coverage |
📊 Research evidence for GEO
GEO is not guesswork - it is backed by academic research. Princeton, Georgia Tech and IIT published the first large-scale GEO study (KDD 2024), testing 9 content optimization methods:
| Method | AI visibility gain |
|---|---|
| Add specific statistics | +37-41% |
| Add named expert quotes | +28-40% |
| Add source citations | +30% |
| Fluency optimization | +22% |
| Domain terminology | +21% |
| Simplified language | +15% |
| Keyword stuffing | -9% (negative) |
Key finding: lower-ranked sites (5th place and below) can gain up to 115% in AI visibility after GEO. This makes GEO especially favourable for SMEs.
🤖 Hong Kong AI search market share (Jul 2025 - Jul 2026)
| AI engine | HK market share | Trend |
|---|---|---|
| ChatGPT | 45.86% | Declining |
| Gemini | 28.81% | Rising |
| Perplexity | 14.22% | Stable |
| Copilot | 9.35% | Stable |
The top three already hold 88.89%. GEO must be optimized separately for each engine's mechanism.
⚙️ The three major AI engines
🎬 Video GEO: the next frontier
New multimodal AI can now read video captions, on-screen text (OCR) and visuals:
🏆 E-E-A-T: the trust threshold for AI citation
Note: YMYL (Your Money or Your Life) areas like finance and health demand author bios + first-person experience. ChatGPT now heavily cites LinkedIn content.
Learn how to build E-E-A-T →🩰 Case study: Gette Dance
Gette Dance, a Hong Kong ballet shoe and dancewear wholesaler (nearly 40 years of craftsmanship), is listed in the Timway directory with optimized content. Today, searching "ballet shoes wholesale" on Google surfaces Gette Dance as an AI-recommended supplier - ranked #2 under "Specialized Wholesale Dancewear Manufacturers", with AI citing their specific selling points: GioiaFlex stretch canvas split soles and LunaStep leather styles.
🧭 Six-step GEO guide
📊 How to track results
📖 Further reading
❓ FAQ
SEO pursues search engine ranking; GEO pursues AI engine recommendation. They complement each other.
Depends on existing brand exposure and content quality - typically weeks to months.
All industries, especially products/services users compare with AI (finance, health, retail, professional services).
No. AI recommendations are based on credibility and relevance - there is no "pay to top".