GEO
E-E-A-T: The Trust Threshold for AI Citation
AI engines decide "whether to cite you" based on four pillars: E-E-A-T.
🏆 The four pillars
| Pillar | Meaning | How to prove |
|---|---|---|
| Experience | First-person real experience (most critical) | Real users, real cases, first-person |
| Expertise | Domain expertise | Specific data, terminology, tests |
| Authoritativeness | Industry recognition | Third-party citations, awards, media |
| Trustworthiness | Trust | Contact info, real reviews, transparency |
💡 Experience matters most
Research shows first-person content is far more likely to be recognized and cited by AI. AI does not want second-hand "circulated" information - it wants first-hand "I actually tried it" experience.
⚠️ YMYL demands the highest bar
Finance (FSI) and health - YMYL (Your Money or Your Life) areas - have the strictest E-E-A-T requirements:
- Must have an author bio
- Must use first-person experience
- Verifiable credentials (CFP, medical license, etc.)
🔗 LinkedIn is the new battlefield
ChatGPT now heavily cites LinkedIn content. Build LinkedIn thought leadership:
- Publish professional insights regularly
- Share real cases in first person
- Accumulate industry recognition